BIG IDEA: The OCAD Annual

Rebecca Caswell - Ideation, Research, Commercial, Construction of Prototype

Danielle Sebastian - Ideation, Research, Layout Design, Construction of Prototype

Bill Avgerinos - Ideation, Research, Cover Design, Logo Design, Construction of Prototype

Sarah Lavoie - Ideation, Research, Design of Prototype, Construction of Prototype

BIG IDEA: The OCAD Annual

We present to you the OCAD Annual, a yearly publication showcasing a selection of work completed over the past year by students.

Our vision is to start a yearly publication that strengthens the feeling of community within OCAD's student body, that also serves as a vehicle to promote the school and the work it's students have created.

Through research we have discovered that there is a lack of connection and communication, not only between the students of each program, but within the both faculties of Art and Design. The OCAD Annual would create the opportunity for all students to submit a selection of their best works. First year students would be given one quarter of a page, second year students would be given half a page, third year students would be given one full page, and the fourth year students would have a full double page spread.

With the OCAD Annual, students could discover what their peers, in every discipline, have created over the past year. The students submission would include the Student's name and email, creating the possibility for networking.





Our goal is to have this printed by Rolland Enviro 100 Book, a special company that uses an ecologically friendly paper. It contains 100% post-consumer fibre, and we feel that this would be an appropriate choice for OCAD.


The publication would be run by a committee of students, and the school would provide the necessary funds. Each student would be able to upload their work individually, online.

Prototype: Our prototype shows what the OCAD Annual would look like. Its current cover design is sleek, professional, and like a blank canvas, open for students to personalize it.

Our target audience are students in the school , faculty, and various other organizations who would be interested in having one of these books.

Marketing: Students would hear of this publication through creative student email notifications, an open exhibit in the main hallway, and a website, accessed from OCAD's home page.